As more companies send sales emails, Google has started identifying senders with a high spam rate or low reply rate as unreliable and may block them.

So, how can you maintain a good sender reputation?

One way to start is to create a separate email domain just for influencer outreach.

Why & How to Use a Separate Email Domain for Influencer Outreach

If you don’t want the hassle to create a separate email domain, here are some checkpoints before using the email you already have.

✅Key Checkpoints

1️⃣Verify your Google email type

Check whether your email is a standard Gmail account or a Google Workspace account.

• Standard Gmail accounts can send up to 500 emails per day
• Google Workspace accounts can send up to 5,000 emails per day

For better deliverability, we recommend a conservative limit of 200-300 emails per day, including replies.

• Check Google’s official documentation
• Verify if your email is a Workspace account

2️⃣Track your daily email volume

If you send more than 500 emails in a day (for standard Gmail accounts), your email sending may be temporarily blocked.

If you need to send a high volume of emails, we recommend setting an hourly sending limit of 20 emails or fewer.

3️⃣Determine the optimal sending limit for your account

The ideal daily sending limit depends on your account’s age and usage type: